https://bvhumanidades.usac.edu.gt/files/original/f11f20049a9291779367fc2f53ac2cb4.pdf edd20884ba3409d9305e623d7868a15c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource BIBLIOTECOLOGÍA Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing social en bibliotecas universitarias Identifier An unambiguous reference to the resource within a given context http://www.uaemex.mx/REBICS/docs/publica_memorias/052_res_videoconf_marketing_NGFV.pdf Description An account of the resource Los medios sociales afectan a todas las generacions de clientes, por eso las empresas e intituciones públicas y privadas son conscientes del valor de estos medios, por eso el marketing social es la aplicación de las técnicas del marketing comercial para el análisis, planeamiento, ejecución y evaluación de progrmaas diseñados para influir en el comportamiento voluntario de la audiencia objetiv Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant 2011-07-01 Publisher An entity responsible for making the resource available Universidad P. de Olavide, Sevilla España bibliotecas universitarias Marketing social redes sociales en bibliotecas