<?xml version="1.0" encoding="UTF-8"?>
<item xmlns="http://omeka.org/schemas/omeka-xml/v5" itemId="214" public="1" featured="1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://omeka.org/schemas/omeka-xml/v5 http://omeka.org/schemas/omeka-xml/v5/omeka-xml-5-0.xsd" uri="https://bvhumanidades.usac.edu.gt/items/show/214?output=omeka-xml" accessDate="2026-04-27T01:53:56-05:00">
  <fileContainer>
    <file fileId="186">
      <src>https://bvhumanidades.usac.edu.gt/files/original/f0816da09822ba213812c9899993b789.pdf</src>
      <authentication>2263f353a9f08c0074823f8e307c2ed1</authentication>
    </file>
  </fileContainer>
  <collection collectionId="3">
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="883">
                <text>BIBLIOTECOLOGÍA</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </collection>
  <itemType itemTypeId="1">
    <name>Text</name>
    <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
  </itemType>
  <elementSetContainer>
    <elementSet elementSetId="1">
      <name>Dublin Core</name>
      <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
      <elementContainer>
        <element elementId="50">
          <name>Title</name>
          <description>A name given to the resource</description>
          <elementTextContainer>
            <elementText elementTextId="1069">
              <text>El plan de Marketing de la Biblioteca Universitaria de Murcia: una herramienta de mejora continua para la calidad</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="43">
          <name>Identifier</name>
          <description>An unambiguous reference to the resource within a given context</description>
          <elementTextContainer>
            <elementText elementTextId="1070">
              <text>dialnet.unirioja.es/descarga/articulo/3949105.pdf</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="41">
          <name>Description</name>
          <description>An account of the resource</description>
          <elementTextContainer>
            <elementText elementTextId="1071">
              <text>Se hace un análisis del panorama español de los Planes de Marketing de Bibliotecas Univesitarias el caso de la Universidad de Murcia; se exponen a grandes rasgos la propuesta metodológica del Plan de marketing que se ha desarrollado.</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="38">
          <name>Coverage</name>
          <description>The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant</description>
          <elementTextContainer>
            <elementText elementTextId="1072">
              <text>null</text>
            </elementText>
          </elementTextContainer>
        </element>
        <element elementId="45">
          <name>Publisher</name>
          <description>An entity responsible for making the resource available</description>
          <elementTextContainer>
            <elementText elementTextId="1073">
              <text>null</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </elementSet>
  </elementSetContainer>
  <tagContainer>
    <tag tagId="477">
      <name>Biblioecas Universitarias</name>
    </tag>
    <tag tagId="474">
      <name>biblioteca</name>
    </tag>
    <tag tagId="365">
      <name>marketing</name>
    </tag>
    <tag tagId="476">
      <name>Murcia</name>
    </tag>
    <tag tagId="475">
      <name>Universidad</name>
    </tag>
  </tagContainer>
</item>
